5. Content Strategy For Digital Marketing
Once you get your social media channels set up, start thinking about a content strategy. You should have a blog section on your site that you regularly post content to. This content should be related to your services. Use keyword tools to find out what topics to write about. You can search Google for these keywords to see what your competition is ranking for and then make your blogs longer and better. The blogs that you create should include images, bulleted lists, paragraphs broken up into sections with headers, outbound links and a strong call to action.
Once you post your content, share on your social channels. This way traffic will come into your site and Google will see social signals, which helps with your overall SEO.
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